Your Workplace In 2030

On 10 Oct 2025

Your Workplace In 2030

When I think of the workplace of the future, say 2030, I don't see offices filled with automatons or jobs replaced by monstrous machines. I see something much more interesting. I see work becoming more fluid and more human than it's ever been. Everybody is scared that AI is going to steal their jobs away! Fair assumption. Indeed, technology will continue to reshape industries, true. May

The Rise Of Women-led Startups In The Middle East

On 10 Oct 2025

The Rise Of Women-led Startups In The Middle East

As I observe the face of entrepreneurship in the Middle East and its evolution over the last decade, perhaps one of the most inspiring shifts I see is the rise of women-led startups. Not too long ago, female founders were often sidelined or undervalued to be honest; and yet today you see powerful women on billboards, leading conferences, and driving businesses that are impossible to ignore. They a

How The Ipl Became A Billion-dollar Marketing Phenomenon

On 04 Sep 2025

How The Ipl Became A Billion-dollar Marketing Phenomenon

As an entrepreneur, I have always been intrigued by the possibilities of scale innovation. There have been a few case studies that have intrigued me more than that of the Indian Premier League (IPL). To most, the IPL is just a cricket league. But to me, it’s a masterclass in branding, consumer engagement, and monetization. It’s not just sport—it’s strategy. And in many w