How The Ipl Became A Billion-dollar Marketing Phenomenon

On 04 Sep 2025

How The Ipl Became A Billion-dollar Marketing Phenomenon

As an entrepreneur, I have always been intrigued by the possibilities of scale innovation. There have been a few case studies that have intrigued me more than that of the Indian Premier League (IPL). To most, the IPL is just a cricket league. But to me, it’s a masterclass in branding, consumer engagement, and monetization. It’s not just sport—it’s strategy. And in many w

Is The Future Of Business In Ai?

On 25 Aug 2025

Is The Future Of Business In Ai?

Over the past two decades, I've had the privilege of working across a range of industries: and if I've ever learned one thing in my life, then it's that the future never crashes into our lives with any loud announcement. It quietly glides into our routines, fitting itself in day after day until one day, we realize it's everywhere. AI is just one such quiet revolution. Artificial

Boost Ticket Sales And Streamline Operations With 360 Ticketing

On 14 Apr 2025

Boost Ticket Sales And Streamline Operations With 360 Ticketing

Technology advances at a rapid pace—and so do customers’ expectations. Because of this, providing a flawless event experience has become a necessity, not an option. Whether it is a concert over the weekend, a film premier, or a packed stadium concert, the ticketing portion usually determines a brand’s first impression. This is where 360 Ticketing comes in: an all-inclusive platfo