How The Ipl Became A Billion-dollar Marketing Phenomenon
On 04 Sep 2025
As an entrepreneur, I have always been intrigued by the possibilities of scale innovation. There have been a few case studies that have intrigued me more than that of the Indian Premier League (IPL). To most, the IPL is just a cricket league. But to me, it’s a masterclass in branding, consumer engagement, and monetization. It’s not just sport—it’s strategy. And in many w